Dr Steffen Zorn
Phd, MBA, QM Auditor
Arbeitsgebiet: Digitales Marketing
E-Mail: steffen.zorn(at)brainpeople.de
Erfahrungen in den Bereichen Maschinenbau, Metallverarbeitung, IT, Handel und Ausbildung.
Seit 10 Jahren in Australien und Südostasien tätig.
Publikationen
2016
Seitz, J., & Zorn, S. (2016). Perspectives of Programmatic Advertising. In Programmatic Advertising. Springer. Retrieved from http://www.springer.com/us/book/9783319250212
Zorn, S., Bellman, S., Robinson, J., & Varan, D. (2016). Cultural Differences Affect Interactive Television Advertising. Journal of Marketing Communications, 22(1), 3–17. http://doi.org/10.1080/13527266.2013.833539
Horton-Tognazzini, L., Austin, T., & Zorn, S. (2016). Student Mental Health Issues in Online Tourism and Hospitality Education: A Proposed Model to Increase Retention. Presented at the iCHRIE Summer Conference, Dallas, USA.
Bangura, S., Horton-Tognazzini, L., & Zorn, S. F. (2016). Selection: A Case Study of Online Student Retention. Presented at the APacCHRIE, Bangkok, Thailand.
Williams, A., & Zorn, S. (2016). Understanding Students to Understand Retention. Presented at the APacCHRIE, Bangkok, Thailand.
Horton-Tognazzini, L., & Zorn, S. (2016). Student Mental Issues in Distance Education. Presented at the Hawaii International Conference on Education, Honolulu, USA.
Zorn, S., Sasaki, R., Qian, D., & Chase, A.-M. (2016). Group Work in Online Business Education – Pain or Gain? Presented at the Hawaii International Conference on Education, Honolulu, USA.
2013
Ismail, A. F., Zorn, S. F., Boo, H. C., Murali, S., & Murphy, J. (2013). Information Technology Diffusion in Malaysia’s Foodservice Industry. Journal of Hospitality and Tourism Technology, 4(3), 200–210.
2012
Zorn, S. F., Olaru, D., Veheim, T., Zhao, S., & Murphy, J. (2012). Impact of Animation and Language on Banner Click-through Rates. Journal of Electronic Commerce Research, 13(2), 173–183.
Zorn, S. F., Lee, R. Y., & Murphy, J. (2012). Marketing Implications of Traditional and ICT-Mediated Leisure Activities. Behaviour&Information Technology, 31(4), 329–341.
Ogle, A., Liu, E., & Zorn, S. F. (2012). The Australian School of Management’s business degree curriculum: An innovation in collaborative symbiosis. The ACPET Journal for Private Higher Education, 1(1), 31–39.
Othman, N. A. B., Ferguson, G., & Zorn, S. F. (2012). Online Retailers Versus Branded Retail Stores: Perceived Value and Purchase Intention of Luxury Fashion Brands. Presented at the ACR AP, Queenstown, New Zealand.
Zorn, S. F., & Hayati, P. (2012). The CAPTCHA Conflict – a Consumer’s Choice Between Security and Convenience. Presented at the AMS, New Orleans, USA.
Acharya, D. S., Georgiou, K., & Zorn, S. F. (2012). Exploring Popular Children Websites – Only Fun and Games? Presented at the ANZMAC, Adelaide, Australia.
Zorn, S. F., & Murphy, J. (2011). Hesitators – a New Customer Type. Presented at the Direct/Interactive Marketing Research Summit, Boston, USA.
Zorn, S. F., Ogle, A., & Williams, A. (2011). Businesses and Business Schools – Bed fellows or Estranged Partners? Presented at the Hawaii International Conference on Education, Honolulu, USA.
Zorn, S. (2012). Case Study: Kondoot – a new Social Network Site. In Marketing: Theory Evidence Practice (pp. 434–435). Ehrenberg-Bass Institute.
2011
Ogle, A., & Zorn, S. F. (2011). To Green or Not to Green: An Exploratory Study on Perth Hotel Environmental Positioning Strategy. Presented at the ANZMAC, Perth, Australia.
2010
Zorn, S., Jarvis, W., & Bellman, S. (2010). Attitudinal Perspectives for Predicting Churn. Journal of Research in Interactive Marketing, 4(2), 157–169.
2009
Zorn, S. F., Ismail, A. F., & Murphy, J. (2009). Acquisition Methods and Customer Lifetime Value. Presented at the ANZMAC, Melbourne, Australia.
Zorn, S. F., & Murphy, J. (2009). Identifying and Managing Valuable Prospects. Presented at the ACR AP, Hyderabad, India.
2008
Dickinger, A., & Zorn, S. (2008). Compensation Models for Interactive Advertising. Journal of Universal Computer Science, 14(4), 557–565.
Zorn, S. F., Bellman, S., & Murphy, J. (2008). Identifying and Managing Valuable Prospects for Services. Presented at the AMA Summer conference, San Diego, USA.
Zorn, S. F., Jarvis, W., & Murphy, J. (2008). Identifying Customers Likely to Churn. Presented at the ANZMAC, Sydney, Australia.
2007
O’Rourke, F., Yan, H., Zorn, S., Murphy, J., Veheim, T., & Hval, I. M. (2007). The Impact of Language and Animation on Banner Click-Through Rates. Presented at the ANZMAC, Dunedin, New Zealand.
Zorn, S., & Murphy, J. (2007). The Marketing Implications of Traditional and ICT-Mediated Leisure Activities. Presented at the ANZMAC 2007.
Zorn, S., & Dickinger, A. (2007). Compensation Models for Interactive Advertising. Presented at the i-media.
2006
Hlawatsch, M., & Zorn, S. F. (2006). Lieferantenintegration bei der CardTech AG. In Management-Kompetenz durch Fallstudientechnik, Talente erkennen und entwickeln. Gabler.
Interviews
Zorn, S. (2011, May 18). Naughty bedtime book shifts focus on piracy [The Sydney Morning Herald]. Retrieved from http://www.smh.com.au/technology/naughty-bedtime-book-shifts-focus-on-piracy-20110517-1er0s.html